I didn’t come from a privileged background but there was a lot of love in my big family of nine siblings. My father who is 78 years old is still going strong, and has his rock beside him, my mother.
My father was a Captain in the military and fought in the Vietnam War, one of the cruelest wars on humankind. He got shot six times, escaped death numerous time and managed to get his family to Australia for a better a life. Clearly new to the beautiful country, they did not speak a word of English, endured discrimination and hardships, but my parents tirelessly worked day and night to lay the foundations for their children to be successful in all their endeavours - and they continue to work to this very day while in their late 70’s. We were, and still are, super blessed to have such amazing parents and opportunities. I hope I have made them proud as they have helped me enter my next journey in life, Seraphim Skincare.
Seraphim Skincare was a business idea that I carried in my head for many years but various life choices steered me in a different direction. I have zig zagged across Australia, my home town, and New Zealand in the last 10 years with my husband and two beautiful boys. I distinctly remember leaving London in 2008 and my life was never quite the same. This wonderful city shaped me in subtle ways and I lost my 'rhythm' when I left. The glitz and glamour, thriving fashion base, social diversity, the acceptance of the weird and whacky, a mix of the old and modern world - London simply had something for everyone. It still does.
A decade later, I am back in London with the birth of Seraphim Skincare. Why? I have always loved skincare. My mum always looked after her complexion and I naturally did the same. I have tried so many brands – high end luxury brands to supermarket and boutique brands. But I was looking for something unique, with the right blend of ingredients designed for the those who consciously looked after their appearance. I am not shy about telling people that I love wearing cosmetics, I love getting dressed up for social events, shopping, training at the gym, getting my hair done and most of all – just taking care of myself in general. It’s what I call ‘self-respect’.
Why now? My two boys are both over 7 years of age, so managing them has become relatively easier as they are more independent. This was the perfect turning point for me. I consciously steered my ship to where I wanted it to go. I knew I still had to keep my corporate day job to fund my business, work long hours to maintain a healthy balanced home life while burning the midnight oil on my skincare business. I knew I had the entrepreneurial spirit. I wanted to bring it to life. I had to get my head around marketing, photography, branding and most of all selling which was begging for development. I am not a showy type person and often don’t like to be in the limelight (still don’t) but I realise my brand is me and I need to cultivate it best I can through my products. I don’t fear hard work, I only fear not enjoying my work.
My skincare range will not be right for everyone. What I can genuinely tell you is that I live and breathe my products every day --- I love using it every day. I constantly think about how I can improve the already high standard of quality. I have tried many skincare products since I was a teenager and Seraphim Skincare’s quality truly speak for themselves.
Enjoy the Labour of Love that went into creating Seraphim.